Proud to present my Final Major Project, Kalee Co.

Kalee is an ethical womenswear brand created to empower women whilst being completely transparent to our customer, understanding our environmental responsibility and actively working towards being 100% sustainable.

The word Kalee comes from the sanskrit word for dark skinned or the well known goddess of power, a female icon worshipped by millions around the world. I wanted to choose this name for it’s negative connotations against skin colour as it comes from the Goddess’s name itself, she was known to be dark because her skin was an alternative of the universe within Kalee unfortunately it did not come in favour for dark skin girls and women in India.Taking this negative word and starting a new positive chapter for millions of dark skinned woman around the world to feel their absolute best and honour Kalee’s rightful reputation.We aren’t just another eco friendly company, we want to make sustainability feel sexy and glamorous. She is ready to tell the world sustainability is the new trend.

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